Some weeks ago I saw John Hockenberry‘s talk “We are all designers”. It really struck a chord in me. The whole concept of intent and what part it plays in our lives. I’ll quote some parts of what he said:

Design — bad design, there’s just no excuse for it. It’s letting stuff happen without thinking about it. Every object should be about something, John. It should imagine a user. It should cast that user in a story starring the user and the object.

Good design … is about supplying intent.

…

It’s as though intent is an essential component for humanity. It’s what we’re supposed to do somehow.We’re supposed to act with intent. We’re supposed to do things by design. Intent is a marker for civilization.

…

An object devoid of intent –it’s random, it’s imitative, it repels us. It’s like a piece of junk mail to be thrown away. This is what we must demand of our lives, of our objects, of our things, of our circumstances: living with intent.

For weeks now there is a blog post of mine unpublished. It is all around the small things that count in testing. But I wasn’t really happy with it. Something was missing or I wasn’t getting the point I was trying to make. Today it dawned on me what was missing. It was the INTENT John talks about above.

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